We empower consumers to compete, collaborate and showcase their lifestyles. The result is a fun and addictive experience that enables us to attract consumers who were previously unwilling to participate in panels. Additionally, our intuitive mobile app dramatically decreases the effort required of respondents, thereby virtually eliminating respondent fatigue and resulting drop offs. Finally, due to deep integration to existing social platforms (Facebook, Twitter and LinkedIn), we can access demographics, such as millennials, that are difficult to find using other means.
Our visual strategy and patented technology enables us to gather verifiable data in a very non-intrusive manner. We know consumers are excited about a particular product, not because they tell us, but because the picture they took proves it. While traditional qualitative research methods sometimes entail collecting visual media, the data are not central to analytical techniques. Therefore, the full extent of visual insights is often omitted in the final conclusions of a study.
Obtaining results from traditional qualitative research studies may take as long as 6-10 weeks. Existing methods are also burdened with recurring interview and human analysis expense. Our single question/answer format is ideally suited for deriving inferential insights cost effectively and quickly. The SocialGlimpz™ solution leverages the combination of crowd sourced and algorithmic analysis to glean insights at lower costs than traditional techniques. Fewer costs means companies can do more research on more topics across an increased numbers of segments.
The idea for SocialGlimpz was born when cofounders Parry and Sami worked together on the go-to-market strategy for a bay area startup during business school. First hand, they felt the pain of primary market research through traditional means namely focus groups, ethnographic studies and in depth interviews. Under the tutelage of the world-renowned market research professor, Josh Eliashberg, they applied their deep technical skills to the problem space and after numerous iterations, SocialGlimpz was born. Today our patent pending technology is able to seamlessly process both structured and unstructured (including visual) data to deliver accurate, relevant and actionable insights in real time.
Loves solving business problems with technology. Worked @MSFT built #VisualStudio and #CRM. Studied #Marketing @Wharton, #CS @Technical University of Denmark. Fluent in 4 human and 8 programming languages.
Serious about finding simple yet elegant solutions to complex problems. Worked @IBM, @CrossWorldsSoftware, in #TechnicalSales and #Consulting. Studied #Marketing & #Operations @Wharton, #CS @Stanford. Seeking Zen, has found nuggets of it in music and travel.
Studied @SFState, majored in #journalism, and traveled around the world writing for blogs and capitalizing on the use of multimedia. Often found exploring meaning of life through design, coffee, and @Twitter.
Gets a kick out of solving hard technical challenges. Worked @Bose. Studied #CS at @RIT. Enjoys soccer (#GoArsenal!) and is perplexed by the recent spate of resignations in the English premier league.
Loves finding the best ways for people to interact with computers. Studied at @KalamazooCollege and Université de Strasbourg. Adores #musicfestivals and can be found at the nearest pool doing laps.
Brands struggle at harnessing the latest technology to understand consumers’ lives as they are unfolding. With an interesting approach tailored to today’s consumer, SocialGlimpz compliments the traditional market research and offer a more complete and insightful view of consumer behavior.- Rajan Sambandam, Chief Research Officer at TRC Market Research
It is refreshing to see a startup that really, truly understands their niche and provides real, organic value to businesses. I see big things ahead for SocialGlimpz.- Zack Below, Director of Digital Marketing at David Weekley Homes